AI Insights · Timothy · April 2024
Top 5 Health and Fitness Apps on iOS in Kenya Q1 2024
Explore the performance of the top 5 health and fitness apps on iOS in Kenya for the first quarter of 2024, featuring trends in downloads, active users, and revenue.
In the first quarter of 2024, the top 5 health and fitness apps on iOS in Kenya showed varied performance in terms of downloads, active users, and revenue. Here's an overview of how each app fared during this period, based on data from Sensor Tower.
Flo Period & Pregnancy Tracker saw a steady increase in weekly revenue, peaking at approximately $1K in the final week of January. Weekly downloads remained relatively stable, fluctuating between 400 and 533, with a slight uptick towards the end of March. Active users showed a gradual increase from around 12K at the beginning of January to over 13K by the end of March.
Strava: Run, Bike, Hike experienced fluctuations in weekly revenue, starting at $385 in early January and peaking at $494 in the last week of March. Downloads showed a slight decline, starting at 123 and ending at 83. Active users remained relatively stable, averaging around 2K throughout the quarter.
MyFitnessPal: Calorie Counter had a mixed quarter in terms of revenue, with a peak of $374 in the first week of January and a low of $122 in the second week. Downloads ranged from 22 to 104, with no significant upward or downward trend. Active users saw a decline from 1.5K in early January to around 1.1K by the end of March.
JustFit: Lazy Workout & Fit showed a notable peak in revenue reaching $430 in the fourth week of January, then fluctuated between $122 and $244 for the rest of the quarter. Downloads started strong at 519 in the first week of January but gradually decreased to 176 by the end of March. Active users saw a slight increase from 622 at the beginning of January to 393 by the end of the quarter.
BetterMe: Health Coaching had a relatively stable revenue trend, starting at $299 and peaking at $343 in late January. Downloads witnessed a significant drop from 310 in early January to 33 by the end of March. Active users also declined from 839 at the beginning of January to 185 by the end of March.
For more detailed insights and data, visit Sensor Tower.
